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About Product Editor & Product Catalog

The Product Editor allows merchants to build a presence on mobile and the computer to showcase their products and drive customer interactions. Customers will see a more curated showcase of a store’s products on the Business Profile Products tab on mobile, or the Product Overview module on the computer.

Items added through the Product Editor appear in Business Profiles on the computer and mobile version of Google Search.

Who it's available for

The Product Editor is for small- and medium-sized individual businesses. All categories of businesses, except for a few verticals, can use the Product Editor to showcase their products to potential customers. The Product Editor will not affect the use of the Popular Dishes features.

To showcase their items, businesses in the dining vertical can add them as popular dishes or use the menu editor.

If you’re a larger chain, you can provide data about the products you sell and their availability through Local Inventory Ads.

How it works

Important: Recently edited products and categories display first in the Product Catalog. To showcase a product, make a minor update to the item to bring it to the top of the catalog.

To make sure all customers using search on the computer or a mobile device see your products, add your products through the Products tab in your Google My Business dashboard.

Retail merchants can use the Product Editor to upload products to their Business Profile. To learn more about the products you offer, customers can click the products in your Product Catalog and “From Product Posts” carousels. Customers can also engage with your business.

If you have a menu or services list provided by a third-party, adding an item to the Product Catalog will cause the menu or services list to be deleted. You can recreate your menu or services list through the Menu or Services Editor in Google My Business. 

Add a product on Google My Business

  1. On your computer, sign in to Google My Business.
  2. In your web dashboard, go to the “Products” tab and click Add  and then Add product.
  3. Upload a photo.
  4. Name the product.
  5. Select Product category.
    • If necessary, click the Down arrow Down arrow and select "Create a new category."
  6. (Optional) Set a price range or a fixed price.
  7. (Optional) Create a description.
  8. (Optional) Add a button like "Buy" or "Learn more." 
  9. Click Save.

Add a product on Google Search

Important: You cannot add a product via Google search in the European Economic Area, the United Kingdom, Switzerland, or Turkey. You can still manage your products through the Google My Business website or app in these countries.

  1. Sign in to the Google Account you used to sign up for Google My Business.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for “my business.”
  3. If needed, to manage your Business Profile, select View profile.
  4. Choose Edit profile and then Products and then Add product. To edit or delete products by select them from the product list.
  5. Fill out the fields to submit a product.

Your recently edited products and related categories will appear first in the product list. It may take a few minutes for the products you add or edit to appear. We recommend you wait a few minutes and refresh the page after making changes.

How customers view your products

When customers search your Business Profile on Google Search with their computer, mobile device, or Google Maps app, they can find:

  • On the Maps mobile app: A products carousel.
  • On Search only: A products carousel and "Products" tab.

The "Products" tab has 2 carousels: “From Product Posts” and “Product Catalog.” The “From Product Posts” carousel will display the products that you highlighted through product posts and won’t be available on the computer. The Product Catalog carousel will display the product categories that you’ve added. The “Products Catalog” Carousel may be placed in a different section of the search results page.
 
With the “Products” tab, customers can: 

  • Click a featured product card to view the product details.
  • Click a product category to view an overview.
  • Click a product within a product category to view the product details.
  • Chat or call you to find out more, or click on the button leading to your website to order online.
  • Provide feedback in case there are copyright or legal issues.

Tip: To preview how your products will appear to customers on Google Search, click See it on Google. Allow 1 or 2 minutes for newly added products to show.

Keep in mind: 

  • Products submitted via Product Editor must adhere to Posts content policy
  • We do not allow content related to regulated products and services, including alcohol, tobacco products, gambling, financial services, pharmaceuticals and unapproved supplements, or health/medical devices.
  • Submitting products that violate Google's policy may result in the removal of the entire product catalog, including products that aren't in violation. 
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Please note: This service can not support troubleshooting requests including Google My Business verification or suspension, nor Google Ads billing.

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