Social profiles for local businesses

When people search for your business on Google, they may check links to your business’s social profiles included with your other business information in the Business Profile in Search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business.

Social profile information is automatically added to profiles for eligible businesses. There are many factors that influence whether these links will appear in your profile, including:

  • Consistency: Use the same name to represent your business in both your Business Profile and your social profiles.
  • Authenticity: To verify your profile, use the social media site’s verification process if available. This helps Google determine that the social profile is managed by an owner or authorised representative of the business. Note that not all sites have verification processes available to all of their users.

Report a problem

If you find a social profile in your Business Profile that isn’t related to your business, you can request to have it removed by clicking Feedback in the bottom right corner below the Business Profile.

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