Your business information in the knowledge panel
When people search for a business on Google, they may see information about that business in a box that appears to the right of their search results. The information in the box, called the knowledge panel, can help customers discover and contact your business.
Knowledge panels are powered by information in the Knowledge Graph. Learn more about Knowledge Graph
For some business categories, the knowledge panel may show information unique to that type of business. For example, hotel listings will show amenities offered by the hotel, such as wi-fi service or a swimming pool. (Hotels can edit certain attributes in Google My Business.) For restaurant listings, users may see suggestions of places and a number indicating how likely a place matches their interests and preferences (aka "Your match").
How can my business appear in the knowledge panel?
Like search results, whether or not a business’s information will appear in the knowledge panel is determined by a variety of factors. Relevance, distance, and the prominence of the business all contribute to its standing in local search results. Verifying a business does not guarantee that it will appear in the Knowledge Panel.
There's no way to request or pay for a better ranking on Google Search, Google Maps, or Google My Business. Details of the search algorithm are kept confidential to make the ranking system as fair as possible for everyone. Learn more about local results rankings