When people search for your business on Google, they may check links to your business’s social profiles listed with other business info on Business Profile. Google gathers business info from a variety of sources and may include this info to give customers a more detailed overview of your business.
Social profile information is automatically added to profiles for eligible businesses. There are many factors that influence whether these links will appear in your profile, including:
- Consistency: Use the same name to represent your business in both your Business Profile and your social profiles.
- Authenticity: To verify your profile, use the social media site’s verification process if available. This helps Google determine that the social profile is managed by an owner or authorised representative of the business. Note that not all sites have verification processes available to all of their users.
Manage social media links in Google Business Profile
If you find social media links in your Business Profile that aren't related to your business, you can edit them in Google Business Profile. Learn how to manage social media links in Google Business Profile.
