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Social profiles for local businesses

When people search for your business on Google, they may see links to your business’s social profiles included with your other business information in the Knowledge Panel in Search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business. 

Social profile information is automatically added to listings for eligible businesses. There are many factors that influence whether these links will appear in your listing, including:

  • Consistency. Use the same name to represent your business in both your listing and your social profiles. 
  • Authenticity. If available, verify your profile using the social media site’s verification process. This helps Google determine that the social profile is managed by an owner or authorized representative of the business. Note that not all sites have verification processes available to all of their users. 
  • Structured data. Use social profile markup on your official website to specify which social profiles link you’d like to appear in your listing.

Report a problem

If you see a social profile in your listing that isn’t related to your business, you can request to have it removed by clicking Feedback in the bottom right corner below the Knowledge Panel. 

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