Manage your Business Profile directly on Google

With a Business Profile on Google Maps and Search, you can:

Important: 

Get started on Maps & Search

Important: To manage a Business Profile, the opening date for your business must be set to fewer than 90 days in the future. If it's more than 90 days, you can use Business Profile Manager.

Tips:

Manage your Business Profile on Google Search & the Google Maps app

To manage your profile directly on Google:

  1. Go to your Business Profile. Learn how to find your profile.
  2. To manage your business:
    • With Google Search, select options like Edit profile, Add photo, Read reviews, Messages, and more.
    • With Google Maps, tap Business to start managing your Business Profile.

Transition from the Google My Business app to the Google Maps app

Important: There are no changes to how customers can find and interact with your Business Profile. You can continue to access your Business Profile data through the Google Maps mobile app and Google Search.

  1. Download the Google Maps app on your mobile devices. Learn how to download the Google Maps app.
    • Tip: On the Google My Business app, tap Manage on Maps to switch to the Google Maps app. 
  2. Sign in to the same Google Account you use to sign into your Business Profile. 
  3. To access your Business Profile, in the Google Maps app Maps, at the bottom right, tap Business.

Change access or stop managing your Business Profile

Manage your profile strength

You can use Google’s Profile Strength Indicator to help improve your business profile and connect with more customers when you update your business info.

The Profile Strength Indicator helps you:

  • Identify and fill in missing info in your profile. This includes your business description, hours of operation, and contact info.
  • Make sure that your profile is consistent across Google products and services. This includes Google Search, Google Maps, and Google Shopping.
  • Add content to your profile, like photos, videos, and posts.

Important: You can only find the Profile Strength Indicator for verified listings. Learn how to verify your business.

To use the Profile Strength tool:

  1. Go to your Business Profile. 
  2. On the left of the Menu , below the Profile Strength Indicator circle, click Complete Info.
    • A profile completion flow prompts you to update incomplete sections of your profile.
  3. After you update your profile, click Next.
    • To move to the next screen, click Skip.
  4. On the last screen, click Go to profile.

Manage multiple profiles

You can manage individual profiles in Google Search. If you have multiple profiles, you can continue to manage them in Business Profile Manager. Bulk functionalities like upload and download in spreadsheet and bulk insights are still available. Learn how to manage profiles in bulk.

Related resources

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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