Bulk location management overview

Known issue: You can't update hotel attributes through the spreadsheet upload. To update hotel attributes, use the API and dashboard. Learn more about Business Profile API.

If your business has 10 or more locations you can add, verify, and manage them in bulk. Your business must meet the Google's quality guidelines to be eligible to appear on Maps, Search, and other Google properties. 

To manage profiles in bulk:

  1. If you use an email address with your business domain, you create a Google account for your business. For example, if your business website is www.example.com, an email address with your business domain would be you@example.com. An email address that is not affiliated with your business domain will take longer to verify, and may delay the process of getting your business information on Google. The support team will need to contact you, so use a functioning email address.
  2. Create a business group (previously known as a business account) to manage your locations. Business groups/business accounts allow you to safely share management of your locations with multiple users and run location-based ad campaigns. Learn more about business groups/business accounts
  3. Create a spreadsheet with all of your locations. Enter business information for all of your locations into one place so you can verify them all at once. 
  4. Upload your spreadsheet. Add all of the locations you manage before you upload your spreadsheet. Review the common issues that delay bulk verification to make sure your locations are verified as quickly as possible. 
  5. Review your locations and fix errors. After your spreadsheet file is uploaded, your locations will show in your dashboard. You’ll be prompted to fix any errors before your locations can be published. Learn more about fixing errors
  6. Request bulk verification. To ensure that your business information is accurate and that only you, the business owner or authorized representative, are able to manage it, verify your locations . To request verification, submit a form with some information about you and your business. Your locations won’t be eligible to appear on Search, Maps, and other Google properties until they are verified.
  7. Keep your business info up-to-date. You can add, remove, and edit locations in your dashboard or upload a revised spreadsheet. Learn more about editing business information
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