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Manage your Business Profile directly on Google

Important: Certain features to manage your Business Profile may differ between Google Maps and Search, and the operating system.

If you own or manage a business, you can create and edit a Business Profile for customers to find on Google Maps and Search. Sign up to create or claim a Business Profile.

After you verify a Business Profile, you can make changes to your profile wherever it appears, like on Google Search and the Maps mobile app.

You can:

  • Edit your profile: Easily update your business information, adjust your hours, or add a menu.
  • Promote your business: Add photos or updates to stand out on Google.
  • Connect with your customers: Connect with your customers by responding to reviews and questions.

Who can manage a Business Profile on Search and Maps

Important: If you were recently verified or added to a Business Profile as an owner or manager, it might take 14 days before you get options to manage the profile directly on Google. In the meantime, you can use Business Profile Manager.

Who can manage a Business Profile: People with owner and manager permissions for the Business Profile.

Who can’t manage a Business Profile on Search or Maps (they should use Business Profile Manager instead): 

  • People who manage more than 100 businesses through a single account (including through a Business Group).
  • People who manage a business with a future opening date set for more than 90 days into the future.
Tip: When a Business Profile is managed on Search and Maps, Google may still update it using a variety of sources, such as user reports and licensed content. Learn how to manage Google updates.
Own or manage a Business Profile

The Business Profile is displayed to the public and shows up in search results when users search for your business. However, only owners and managers of the profile can create posts and reply to reviews.

Tip: To find how your profile shows up to people who are not owners or managers, use Incognito mode in Google Chrome or Maps.

Manage your Business Profile on Google Search

To manage your profile directly on Google Search:

  1. Sign in to the Google Account you use to manage your Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for “my business.”
  3. If needed, to manage your Business Profile, select View profile.
  4. In the menu above the search results, choose Edit profile, Promote, or Customers.

Manage your Business Profile on the Google Maps app

To manage your profile directly on the Google Maps app:

  1. On your Android phone or tablet, open the Google Maps app Maps.
  2. Sign in to the Google Account you use to manage your Business Profile.
  3. To open your Business Profile, in the top right, tap Account Circle Account circle and then Your Business Profile.
  4. Choose from the available options, like Edit or Add photo.

Stop managing your Business Profile

You can add or remove other owners and managers from a profile, or remove a business from your account:

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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