Transfer primary ownership of a Business Profile

To transfer ownership of an entire business group, follow these steps.

In certain rare cases, such as another person becoming bulk verified, you may want to transfer primary ownership of a Business Profile. Only primary owners and owners of a profile can transfer primary ownership. Primary owners can’t remove themselves from the Business Profile without transferring the primary ownership to a different person first.

If you’re the only person associated with a profile, you can add additional owners or managers.

To transfer primary ownership of a Business Profile:

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select three-dot menu and thenBusiness Profile settings and then Managers.
  3. Select the person you'd like to change access.
  4. Select the role and then Primary owner.
  5. Select Save.

The transfer of ownership happens immediately. No confirmation is necessary from the new primary owner.

Tip: If your organization expects to receive lots of requests to manage Business Profiles, you may want to set up an internal process to collect the names and profiles of these managers and add them in a single session rather than respond to requests as you receive them.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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