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Missing business codes for bulk uploads

Before you can import your spreadsheet, each location must have a unique store code. Having a unique store code for every location in your account ensures that changes are accurately applied to each location when you import a new spreadsheet.

Tip: Follow these steps for help with duplicate store codes.

Add store codes

You can add or change store codes at any time in the Business Profile Manager. Or, use your bulk upload spreadsheet to add new store codes for new locations.

In your dashboard

To add or change missing store codes:

  1. Sign in to Business Profile Manager.
  2. In the menu panel on the left, click Info.
  3. On the right under “Advanced information,” locate “Store code.”
  4. To add a store code, click the pencil icon Edit pencil.
  5. Enter the store code in the window that appears, then click Apply.

​Keep in mind

  • Any unique identifier can be a store code. A store code can be anything from the name of a place to a random number, as long as it stays the same to refer to that location.
  • Include your brand name in your store code to avoid confusion between spreadsheets (for separate business or personal accounts). For example, if Google had 100 locations, they might be named "GOOG1", "GOOG2", "GOOG3", etc. Learn more about formatting store codes.

In your bulk upload spreadsheet

To change a store code, use the Business Profile Manager.

Adding store codes with a bulk spreadsheet upload only works when you’re adding a new location. If you add or change a store code to an existing location, it will create a duplicate location.

  1. Download your locations to a spreadsheet.
  2. Enter store codes in the spreadsheet. Do not change the address of any locations.
  3. Upload the spreadsheet with the new store codes.

If you maintain an offline spreadsheet, be sure that it also uses the new store codes.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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