What's new in Google Business Profile: March 2025

This month, we’ve got 5 easy tips to help your business shine brighter than a pot o' gold, just in time for St. Patrick's day. You’ll learn how to:

  • Get more reviews, create QR codes.
  • Increased transparency in video verification.
  • Create eye-catchy posts with AI backgrounds.
  • Improve service lists.
  • Showcase your latest events and deals.

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[New] Easier video verification in GBP

Your verification failed. Submit a new video.

We heard your feedback. To make video verification smoother, businesses now receive an email with personalized insights if their video submission needs adjustments. This email contains:

  • What information was missing
  • Helpful tips for successful verification
  • A link to your listing for more details

After you receive the email, you can submit a new video and make sure all required information is included.

[New] Create review QR codes for your Business Profile

Take customers directly to your Business Profile and encourage them to leave more reviews with easy-to-scan QR codes. This helps you:

  • Boost your online reputation.
  • Build trust.
  • Gain valuable feedback.

Place QR codes at your business storefront, receipts, and menus and invite customers to scan them.

To create a QR code for reviews:

  1. Go to your Business profile.
  2. Click Ask for reviews.
  3. To generate a link or a QR code, follow the on-screen instructions.

Learn more about tips to get more Google reviews.

Tip: Customers can now use emojis when they review on mobile.

Showcase your latest deals & events

St. Patrick’s day is around the corner and the weather is getting warmer. Capture the seasonal buzz and keep customers updated about your business. With Google Posts, you can share your latest deals, festive events, and special promotions directly on your Business Profile. To further enhance your reach, learn how to manage social media links.

Learn how to create a post for your Business Profile.

[New] Create posts with AI enhanced images

Important: This feature is currently only available for iOS in Google Maps in the US. Stay tuned for future updates.

To create captivating AI-generated backgrounds for your post photos, you can use Product Studio. With a single tap, transform your images into eye-catching posts with enhanced backgrounds that perfectly align with your branding. This new feature simplifies the creation of professional engagement through content without any design expertise.

Learn more about creating posts with AI-enhanced images.

Optimize your Business Profile service list

A strong service list on your Business Profile is more than just a list of what you do. It's about providing your potential customers with a clear and detailed info of what you offer. Here’s the difference between 2 spa businesses:

  • Spa 1: Simply lists "massage," "facial," and "pedicure."
  • Spa 2: Provides detailed descriptions, prices, and types of products used.

A detailed service list helps your customers find what they're looking for, understand pricing, and make informed decisions. This enhances your online presence and drives business growth.

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