In this month’s newsletter, we’ll share expert advice, new features, and AI-powered tools. These will help you attract more customers and grow your business. If you want these newsletters delivered to your inbox each month, click here to subscribe.
YouTube series: Tips from Google’s product team
Meet Chad Gibbons, an Engineering Manager on Google’s Partner Experiences team. To help your business stand out on Google, Chad shares a tip in this YouTube series.
Tips from Google's Product Team: Interview with Chad Gibbons, Engineering Manager
Add social media links to your Google Business Profile
To drive more traffic to your social media profiles and increase the chances of seeing your posts on search engines, link them to your Business Profile. To show you how to leverage your social media, we’ve partnered with David “Rev” Ciancio in this YouTube video.
How to add your social links to your Business Profile
Learn how to manage social media links.
Explore the updated reviews module
To make customer engagement easier, the Google Business Profile review modal’s been updated.
What's new:
- Get more reviews: To encourage satisfied customers to leave reviews, we’ve improved the ways they can leave reviews.
- Reply faster: Directly respond to reviews without the need to open a separate window.
- Stay organized: Switch between answered and unanswered reviews. You can now sort reviews by rating or date.
- Manage reported reviews: To check the status of reported reviews, access was made easier.
Tour operators: Attract travelers with a refreshed profile
For tour operators, summer’s when there’s an increased demand from both domestic and international travelers. To make your tours stand out on Google, here are some tips you can apply to your profile:
- Showcase what you offer: In your Business Profile, add tours to Ticket Editor. For higher impact on travelers, include an impressive title and description.
- Stand out with reviews: Encourage customers to leave reviews on your profile. To build brand loyalty, you can respond to these reviews.
- Use multimedia: To show what you offer and create a visually-appealing profile, use photos and videos. Showing what they can expect can increase customer engagement and the chances of them booking your tours.
Learn how to manage your ticket and activity details.
Spotlight on artificial intelligence (AI)
Improve your profile with AI business descriptions
To help you write better descriptions for your Business Profile, Google launched Gemini, an AI-powered tool. The tool offers suggestions based on your current profile and website or improvements to a description you've already written.
Tips:
- This tool’s not yet available to all users.
- Review the AI-generated suggestions for accuracy before you publish.
Use Gemini as your AI marketing assistant
Easily create marketing materials with Gemini and Gemini Pro. These AI-powered tools can help small and medium-sized businesses (SMBs) to:- Create social media posts
- Write blog articles
- Plan campaign ideas
- Streamline workflow
Learn how to use Gemini for marketing.
