Verify your business with a video recording

You can verify your business with a video upload that captures key details. The video helps us confirm that you represent the business. Video verification is for businesses with a physical storefront, service providers without a physical location, or hybrid businesses. Knowing your business type helps you understand what details to capture in your verification video. Learn more about service-area and hybrid businesses.

Before you start

Important: Your video recording should not include:

  • Any sensitive information like bank account, tax, or identification numbers.
  • Any other private information about yourself or others.
  • Other people’s faces.

Take the time to plan your video. You can’t record a video offline and then upload the file for verification later. Recording for verification videos can only be completed through your Business Profile. The video you submit for verification should be:

  • Unedited, unique, and one continuous recording without breaks.
  • At least 30 seconds long but no longer than 5 minutes.
  • Recorded and uploaded from a mobile device through your Business Profile. Learn how to submit your video.

Video requirements for storefront or hybrid businesses

Important: A hybrid business is a business that serves customers at their business address but also directly visits or delivers to customers. For example, a dine-in restaurant that also delivers food. If your business doesn’t have permanent on-site signage, it's not eligible as a storefront and should be listed as a service-area business. Learn more about service-area and hybrid businesses.

Verify your business with a video recording: Storefront

For storefront or hybrid businesses, your video should meet these requirements:

  • Show the location of your business. Capture the official street and number signs, nearby businesses, recognizable landmarks, or the area around your business that shows your business is at the correct Google Maps location listed in your Business Profile.
  • Show evidence that your business exists. Capture the storefront, showroom, or business signage. Show your business name printed on permanent fixtures, such as a signboard, wall, or window. The business name shown in the video must match the name of your Business Profile.
  • Demonstrate proof of management. You can show that you’re authorized to represent your business by recording employee-only items or areas. Record yourself opening a cash register, accessing a point-of-sale system, unlocking the store, staff room, kitchen, or storage room.

Video requirements for service-area businesses

Important: A service-area business is defined as a business that visits or delivers to customers directly but doesn’t serve customers at their business address. For example, locksmiths or plumbers. If you don't serve customers at your business address, do not enter an address under the "Info" tab in Business Profile Manager. Learn more about service-area and hybrid businesses.

Verify your business with a video recording: Service Area Business

For service-area businesses, your video should meet these requirements:

  • Show the location where you offer your services. Good examples include signs in your service area that advertise your business or street signs and landmarks next to your business. A bad example is land that can be present anywhere or unmarked land.
  • Show evidence that your business exists. Capture branded work equipment, marketing materials, services or products for sale, or tools you use to serve your customers. Good examples include recording yourself unlocking a van with your business name on it or branded t-shirts for employees or customers.
  • Demonstrate proof of management. You can record yourself providing the service or showing business documents. For example, business registration, invoices, or utility bills that match the name on your Business Profile.

Submit your video

Step 1: Record and upload your video

Important: Create a plan for what you will show in your video. Make sure it meets the requirements listed above.

  1. On your mobile device, go to your Business Profile. Learn how to find your profile.
  • If you start verification on a computer, to continue on your mobile device, you can scan a QR code.
  1. Tap Get verified and then Capture video.
  2. Tap Start recording.
  3. You could be asked to allow access to your camera and microphone. Follow the on-screen instructions to continue.
  4. Record your video.
  5. Tap Stop recording and then Upload video.

Step 2: Wait for review

After you upload your video, we review it. Reviews can take up to 5 business days.

  • If you’re verified, you get a notification.
  • If the video method doesn't work, the “Get verified” button shows up. Make sure your video meets all the requirements and try again, or you can try a different verification option if available.

Tip: If your video is under review and you’re certain that your uploaded video meets all the requirements, we recommend you wait until a verification decision is made before you re-submit it. If you feel like you missed a requirement in your video, you can delete the uploaded video and record a new one.

Step 3 (optional): Delete your video

Important: You can delete your video at any time. If not deleted, Google eventually deletes them. When you cancel a video upload, both you and Google lose access to the video.

  1. On your mobile device, go to your Business Profile. Learn how to find your profile.
  2. At the top right, tap More More and then Advanced settings.
  3. Tap Video uploads and then Delete videos.

Video verification FAQs

What if my business provides in-person services but doesn’t have a physical location?

You can still record the location where you offer services, the equipment you use, and their documentation associated with your business.

  • Examples of location:
    • A street name and number on the building.
    • Multiple store signs around the location.
  • Examples of equipment:
    • A branded vehicle or marketing materials.
    • Your workspace, tools and equipment you use to serve your customers.
  • Examples of documentation:
    • Business registration, invoices, utility bills for the business.
    • Other documents with your business name.
What if my business is online-only?

If your business is online-only and doesn’t offer any in-person services, such as an e-commerce shop with a virtual storefront, your business might not be eligible for a Business Profile and won’t be able to be verified. Learn more about business eligibility and ownership guidelines.

What should I do if I was asked to re-upload a video?

It’s likely that your video wasn’t accepted. Make a new video and make sure that it meets all the requirements listed above.

What if my video won’t upload?

Sometimes videos may not upload initially. Try to upload it again.

Why was I asked to re-verify my business?

If the details about your business changes, Google may require you to re-verify to maintain the quality of business information. To verify your business with your choice of the methods available, follow the same steps shown in your profile.

If I’m having trouble, how can I get help?

Make sure your video meets all the requirements and try again. If you still have issues, you can try another verification method if it’s available.

Our support team is available to help, but try to make a verification attempt first. That'll make it easier for us to help you.

Related resources

Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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