This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

[GA4] Monetization reports

The Monetization topic lets you measure purchase, ad, and subscription revenue, see how users engage with items and add them to their cart, and complete steps in the checkout funnel. The data in the Monetization topic can help you understand consumer behavior and enhance your monetization strategy.

Default reports

If a property administrator hasn't customized the report navigation, you'll see the following reports in the topic. A property administrator can further customize the overview report or customize the detail reports to fit your business objectives.

Monetization overview

The Monetization overview report summarizes data across the detail reports within the topic to help you develop a unified view of consumer behavior.

The following summary cards display by default:

Report name Displays...
Ecommerce purchases by Item list name the number of purchase events by the item_list_name parameter
Ecommerce purchases by Item name the number of purchase events by the item_name parameter
Ecommerce revenue by Order coupon the amount of revenue from purchase events by the coupon parameter
Item views by Item promotion name the number of view_item events by the name of the promotion
Product revenue by Product ID the total revenue by the product identifier for a feature or subscription that users can purchase within your mobile app
Publisher ad impressions by Ad unit the number of ad_impression events by ad unit

Ecommerce purchases

The Ecommerce purchases reports display ecommerce data from the ecommerce and retail events that you implement on your website or mobile app.

The following reports display by default:

Report name Displays...
Item views by Item name over time the number of view_item events by the item_name parameter
Item views and Add-to-carts by Item name the number of add_to_cart events over the number of view_item events by the item_name parameter

In-app purchases

The In-app purchases reports include revenue generated from extra content, features, and subscriptions purchased within your mobile app. Examples of in-app purchases include digital subscription revenue on a newspaper app or coin purchases for enhanced gameplay on a gaming app.

In order to see the in_app_purchase and subscription events that populate the reports, you must either:

Once you integrate with the Firebase SDK, the events populate the reports automatically.

The following reports display by default:

Report name Displays...
Quantity by Product ID over time the number of units by the product identifier for a feature or subscription that users can purchase within your mobile app over time
Quantity and Product revenue by Product ID the total revenue from in-app purchases over the number of units by the product identifier

Publisher ads

The Publisher ads reports let you see revenue generated from displaying ads on your mobile app. You can collect ad revenue data when you set up ad measurement through the Firebase SDK. When you integrate with:

  • AdMob, ad revenue is measured automatically.
  • MoPub, ironSource, or another ad monetization platform, you can see impression-level revenue data by sending the ad_impression event.

The following reports display by default:

Report name Displays...
Publisher ad impressions by Ad unit over time the number of ad_impression events by ad unit over time
Publisher ad impressions and Ad unit exposure by Ad unit the time that an ad unit was exposed to users (in milliseconds) over the number of ad_impression events by ad unit
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