This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

[GA4] Google Ad Manager integration

Link Google Analytics 4 properties to Google Ad Manager.

When you link your Ad Manager network with a Google Analytics 4 property, your Analytics app data from that property becomes available in your Ad Manager reports.

Your Ad Manager revenue data will be available in the Monetization > Publisher ads reports and the Explorations workspace in your Google Analytics 4 property.

You create the link from Ad Manager. Learn more

Once you establish the link, it is listed in Analytics under Admin > Property column > Product Linking > Ad Manager. Analytics users with the Editor role are able to delete the link.

Prerequisites

Permissions

To create the link, you need to be an Administrator in Ad Manager, and have the Editor role in Analytics.

Other product configurations

You need to have:

Add your apps to that Firebase project, and add the Firebase SDK to your apps.

Link your Google Analytics 4 property to that Firebase project so that your app data appears in Analytics.

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