This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] How to navigate Analytics

If your user interface looks different than what you see described in this article, you're probably using a Universal Analytics property instead of a Google Analytics 4 property. Read this article instead.

In this article:

Search for reports and help content. Learn more about the search box

2 Product links, help, and account management

  • Switch between Google Marketing Platform products
  • Access help content
  • Send product feedback to the Analytics team
  • Manage your Google account, and sign out

The navigation pane provides links to:

4 Edit and share options

5 Reports

View data for the report you select from the navigation pane. Learn more about reports

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