About guided tours
Guided tours introduce you to new features and walk you through new procedures in the Analytics interface.
- Each step prompts you to click either an element in the Analytics interface or a Next button to continue.
- If you click anywhere else on the screen, the tour may be interrupted.
- You can drag steps out of the way when needed.
- To start the tour again, return here and click the link.
Example tour:
Get insights on your website or app, at no cost
Get insights on your website or app, at no costGetting started helps you discover how customers engage with your website using features such as the Google tag.
Tour your own account
Explore Analytics using any of the following guided tours. Each link will open a new tab with the Home page of the Google Analytics property you most recently viewed. (If you most recently viewed a property for which you do not have editor permission, please switch to a Google Analytics 4 property for which you have appropriate permissions and try the link again.)
Take a tour of your Google Analytics 4 property
Create a new audience from scratch
Link your Analytics property to your Google Ads account
Tour using the Demo Account
Explore Analytics using any of the following guided tours. These guided tours use the Analytics demo account(for the Google Merchandise Store), so you can take the tours without needing an existing account of your own. Before clicking the below links, follow the instructions to access the demo account.