About App + Web reporting

This help center article is part of the App + Web Property Beta.

Analytics reporting starts with a summary of your business that highlights information about:

  • Users: overall user volume, activity, and retention
  • Demographics: user volume by demographic dimension
  • Behavior: user engagement by screen and event
  • Technology: user adoption of app releases and the technologies used to engage your content

The summary cards in each overview report generally include one metric and one dimension, and address a single question about your business, for example, "What are your user demographics?"

From the summary cards you can drill into a more comprehensive report by clicking the link at the bottom.



In this case, the link opens the Country report.



Reports at this next level include a broader set of metrics.

The reporting infrastructure is designed so you can make a quick check of your business metrics, and then dig deeper into the areas you want to explore.

Related resources

Reports, dimensions, and metrics

The dashboard template

The explorer template


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