About App + Web reporting
Analytics reporting starts with a summary of your business that highlights information about:
- Users: overall user volume, activity, and retention
- Demographics: user volume by demographic dimension
- Behavior: user engagement by screen and event
- Technology: user adoption of app releases and the technologies used to engage your content
The summary cards in each overview report generally include one metric and one dimension, and address a single question about your business, for example, "What are your user demographics?"
From the summary cards you can drill into a more comprehensive report by clicking the link at the bottom.
In this case, the link opens the Country report.
Reports at this next level include a broader set of metrics.
The reporting infrastructure is designed so you can make a quick check of your business metrics, and then dig deeper into the areas you want to explore.