[GA4] About Google Analytics 4 reporting

Analytics reporting starts with a summary of your business that mirrors the funnel of acquiring, engaging, monetizing, and retaining users, and highlights information about:

  • Acquisition: the sources, mediums, and campaigns through which you acquire users
  • Engagement: user engagement by events, pages, and screens
  • Monetization: buyer volume, and revenue by items, promotions, and coupons
  • Retention: retention by new and returning users, cohorts, and lifetime value

In addition to a collection of reports that mirror the funnel, Analytics also offers reports that cover:

  • Demographics: user volume by demographic dimension
  • Technology: user adoption of app releases and the technologies used to engage your content

Expand a report category to see the overview reports and the explorer reports.

The summary cards in each overview report generally include one metric and one dimension, and address a single question about your business, for example, "What are your user demographics?"

From the summary cards you can drill into a more comprehensive explorer report by clicking the link at the bottom.



In this case, the link opens the Country report.



Reports at this next level include a broader set of metrics.

The reporting infrastructure is designed so you can make a quick check of your business metrics, and then dig deeper into the areas you want to explore.

Related resources

Reports, dimensions, and metrics

The dashboard template

The explorer template


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