Click Reports in the left navigation. The report that you see is called "Reports snapshot" and can be set by a property administrator.
Your reports are organized as follows:
- Reports snapshot
- Realtime
- Report collections and topics
If an administrator has not customized the report navigation, you will see the default Lifecycle and User collections. By default, the Lifecycle collection contains the following topics:
- Acquisition: the sources, mediums, and campaigns through which you acquire users
- Engagement: user engagement by events, pages, and screens
- Monetization: buyer volume, and revenue by items, promotions, and coupons
- Retention: retention by new and returning users, cohorts, and lifetime value
By default, the User collection contains the following topics:
- Demographics: user volume by demographic dimension
- Tech: user adoption of app releases and the technologies used to engage your content