[GA4] How to navigate Analytics

If your user interface looks different than what you see described in this article, you're probably using a Universal Analytics property instead of a Google Analytics 4 property. Read this article instead.

In this article:

• Search
• Product links, help, and account management
• Navigation
• Edit and share options
• Reports

Search

Search for reports and help content. Learn more about the search box

Product links, help, and account management

• Switch between Google Marketing Platform products
• Access help content
• Send product feedback to the Analytics team
• Manage your Google account, and sign out

Navigation

The navigation pane provides links to:

• Reports
• Explore
• Advertising
• Admin

Edit and share options

• Change the report time frame
• Add data comparisons
• Share and export reports
• See insights about the data
• Customize the reports

Reports

View data for the report you select from the navigation pane. Learn more about reports