The Demographics overview report in Google Analytics displays where your app and website traffic originates.
To access the Demographics overview, select Reporting from the drop-down menu in the top left of the Analytics interface. Then select Demographics > Overview under USER in the left navigation bar.
Use the following Demographics overview cards to examine your traffic origins:
- Users by Country – Displays the top countries on a map and in a chart. Click View countries → for more metrics on engagement, conversions, and revenue.
- Users in last 30 minutes – Displays your realtime website traffic, including total users, users per minute, and top countries. Click View realtime → for even more live stats.
- Users by City – Displays the top cities your website visitors arrive from. Click View cities → for a comprehensive report of all the cities that visitors arrived at your app or website from.
Click the Users drop-down (in the top left of a card) to quickly switch between Users (all users), New users, and Returning users–without changing contexts.