Remarketing with data from App + Web properties

This help center article is part of the App + Web Property Beta.

App + Web properties are not currently supported in the Analytics app.

Remarketing lets you reengage users based on their behavior in your app. When users fit the behavioral profile for an audience (e.g., Reached Level 9), they are added to that audience, and are eligible to see ads related to that earlier behavior.

When you link your advertising accounts to Analytics, any audiences you create are automatically exported to those accounts, and become available for remarketing if the remarketing setting has been enabled for this link.

Google Ads standard remarketing

Link your Google Ads and Analytics accounts so you can create remarketing lists based on Analytics audiences you create in your App + Web properties.

Learn more about Google Ads remarketing using Firebase data

Google Ads Dynamic Remarketing

Dynamic remarketing lets you show your app users ads relevant to the specific products and services they viewed. Setting up dynamic remarketing for your app involves three steps:

  1. Implement the recommended events for your business type.
  2. Link your Google Ads and Analytics accounts. (Note: you must share conversion event data from both Analytics and Google Ads.)
  3. Configure how your app sends attribution events.

Learn more

Use Google Ads to reach people who visited your site or app.

Was this helpful?
How can we improve it?