Remarketing: reach people who visited your site or app
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site or app.
Overview
Set up & management
- About remarketing setup
- Tag your website for remarketing
- Tag your website for dynamic remarketing
- Dynamic remarketing events and parameters
- Set up an audience source
- Set up remarketing audience lists
- Dynamic remarketing for web setup guide
- Dynamic remarketing for apps setup guide
- Enable remarketing for your app
- Create your first display remarketing campaign
- Create a dynamic remarketing campaign for Display
- Dynamic remarketing: Create a feed for your responsive ads
- Create Display ads for dynamic remarketing
Troubleshooting
- Disable the collection of personalized advertising data
- Fix website remarketing lists, tags, and ads
- Fix setup issues with dynamic remarketing campaigns
- Fix issues with dynamic remarketing
- Fix common formatting issues for custom parameters
- Fix tag and list issues for dynamic remarketing
- Fix issues with responsive ads
- Remarketing tag validations and alerts
Related policies & changes
Best practices & tips
- 19 strategies for better remarketing
- Use templates for website remarketing lists
- About similar audiences on the Display Network
- About custom parameters for remarketing
- Set up custom parameters to use with your remarketing lists
- About Google Ads Audience insights
- Combining automated bid strategies with search audiences
- About remarketing using Firebase data
- Use Google Ads Editor to set up remarketing campaigns
- About User ID remarketing