Your data segments
Your data segments allow you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site or app.
Overview
Set up & management
- About setting up your data segments
- Tag your website using Google Ads
- Tag your website for dynamic remarketing
- Dynamic remarketing events and parameters
- Set up an audience source
- Set up your data audience segments
- Dynamic remarketing for web setup guide
- Dynamic remarketing for apps setup guide
- Improve your reach among your app users
- Create a Display campaign that uses your data
- Create Display & App dynamic remarketing campaigns
- Dynamic remarketing: Create a feed for your responsive ads
- Create display ads for dynamic remarketing
Troubleshooting
- Disable the collection of personalized advertising data
- Fix your website visitor data segments, tags, and ads
- Fix setup issues with dynamic remarketing campaigns
- Fix issues with dynamic remarketing
- Fix common formatting issues for custom parameters
- Fix tag and list issues for dynamic remarketing
- Fix issues with responsive ads
- Validations and alerts in global site tag
Related policies & changes
Best practices & tips
- 19 strategies for increasing your Audience reach and improving conversions
- Use templates for your data segments
- About similar segments on the Display Network
- About custom parameters for your data
- Set up custom parameters to use with your data segments
- About Google Ads Audience insights
- Combining automated bid strategies with audience segments for Search ads
- About audience targeting using Firebase data
- Use Google Ads Editor to set up campaigns with your data segments
- About data segments that use User ID to advertise