Reach people who visited your site or app
Remarketing overview
Set up remarketing
- Create your first display remarketing campaign
- Create a website remarketing list
- Add website remarketing lists to ad groups
- About personally identifiable information (PII) in URLs
- About remarketing lists
- About remarketing list compatibility
- Edit, pause, or remove a remarketing list
- Enable remarketing for your app
- Use rules for website remarketing lists
- Use templates for website remarketing lists
- Set up an audience source
Using remarketing effectively
- About similar audiences on the Display Network
- 21 strategies for better remarketing
- About custom parameters for remarketing
- Set up custom parameters to use with your remarketing lists
- About Google Ads Audience insights
- Combining automated bid strategies with search audiences
- About automatically created lists
- About remarketing using Firebase data
- Use remarketing lists for video campaigns
- About remarketing to YouTube viewers
Dynamic remarketing
- Dynamic remarketing for web setup guide
- Use dynamic remarketing to show ads tailored to your site visitors
- Create a dynamic remarketing campaign
- Dynamic remarketing for apps setup guide
- About dynamic remarketing for apps
- Create a feed for your responsive ads
- About dynamic flight prices in ads
- Create ads for dynamic remarketing
- Remarketing tag validations and alerts
- Fix website remarketing lists, tags, and ads
- Fix common formatting issues for custom parameters
- Troubleshooting dynamic remarketing setup
- Use custom parameters for your business type