Remarketing
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site or app.
Overview
Set up & management
- About remarketing setup
- Tag your website for remarketing
- Tag your website for dynamic remarketing
- Dynamic remarketing events and parameters
- Set up an audience source
- Set up remarketing audience lists
- Dynamic remarketing for web setup guide
- Dynamic remarketing for apps setup guide
- Enable remarketing for your app
- Create your first display remarketing campaign
- Create a dynamic remarketing campaign for Display
- Dynamic remarketing: Create a feed for your responsive ads
- Create Display ads for dynamic remarketing
Troubleshooting
- Disable the collection of personalized advertising data
- Fix website remarketing lists, tags, and ads
- Fix setup issues with dynamic remarketing campaigns
- Fix issues with dynamic remarketing
- Fix common formatting issues for custom parameters
- Fix tag and list issues for dynamic remarketing
- Fix issues with responsive ads
- Validations and alerts in Google Ads tag
Related policies & changes
Best practices & tips
- 19 strategies for better remarketing
- Use templates for website remarketing lists
- About similar audiences on the Display Network
- About custom parameters for remarketing
- Set up custom parameters to use with your remarketing lists
- About Google Ads Audience insights
- Combining automated bid strategies with audience segments for Search ads
- About remarketing using Firebase data
- Use Google Ads Editor to set up campaigns with your data segments
- About User ID remarketing