The following events are recommended for travel-related properties, app or web unless otherwise stated. To learn how to implement these events, refer to the developer documentation.
Travel-booking apps should log the events listed in this article and the events for all properties. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest Analytics features and integrations as they become available.
| Event | Trigger | Parameters |
|---|---|---|
| add_payment_info | when a user submits their payment information | coupon, currency, items, payment_type, value |
| add_shipping_info | when a user submits their shipping information | coupon, currency, items, shipping_tier, value |
| add_to_cart | when a user adds items to cart | currency, items, value |
| add_to_wishlist | when a user adds items to a wishlist | currency, items, value |
| begin_checkout | when a user begins checkout | coupon, currency, items, value |
| generate_lead | when a user submits a form or request for information | value, currency |
| purchase | when items are purchased by a user | affiliation, coupon, currency, items, transaction_id, shipping, tax, value |
| refund | when a refund is issued | affiliation, coupon, currency, items, transaction_id, shipping, tax, value |
| remove_from_cart | when a user removes items from a cart | currency, items, value |
| select_item | when an item is selected from a list | items, item_list_name, item_list_id |
| select_promotion | when a user selects a promotion | items, promotion_id, promotion_name, creative_name, creative_slot, location_id |
| view_cart | when a user views their cart | currency, items, value |
| view_item | when a user views an item | currency, items, value |
| view_item_list | when a user sees a list of items/offerings | items, item_list_name, item_list_id |
| view_promotion | when a promotion is shown to a user | items, promotion_id, promotion_name, creative_name, creative_slot, location_id |