[GA4] Recommended events

Adding these events to your website or mobile app helps you measure additional features and behavior as well as generate more useful reports. Because these events require additional context to be meaningful, they're not sent automatically.

Use the links in this article to see the prescribed parameters for each event. You should send recommended events with their prescribed parameters to get the most details in your reports and to benefit from future features and integrations as they become available.

To learn how to set up a recommended event on your website, see Set up events. For your app project, see Log events. The data from these events automatically update predefined dimensions and metrics so you can analyze the data in your reports.

Measure user activity with recommended events in Google Analytics

For all properties

We recommend these events to all customers in all business verticals. Later sections in this article include some of these events when we recommend sending the events for the given use case.

Event Trigger when a user...
ad_impression sees an advertisement, for apps only
earn_virtual_currency earns virtual currency (coins, gems, tokens, etc.)
generate_lead submits a form or a request for information
join_group joins a group
login logs in
purchase completes a purchase
refund receives a refund
search searches your website or app
select_content selects content on your website or app
share shares content from your website or app
sign_up signs up for an account on your website or app
spend_virtual_currency spends virtual currency (coins, gems, tokens, etc.)
tutorial_begin begins a tutorial during an on-boarding process
tutorial_complete completes a tutorial during an on-boarding process

For online sales

We recommend these events when you want to measure sales on your site or app. They're useful for retail, ecommerce, education, real estate, and travel. Sending the events populates the Ecommerce purchases report. To learn more about these events, see Measure ecommerce for your website. View Measure ecommerce (app) for events in your app project.

Event Trigger when a user...
add_payment_info submits their payment information during checkout
add_shipping_info submits their shipping information during checkout
add_to_cart adds items to their shopping cart
add_to_wishlist adds items to their wishlist
begin_checkout begins checkout
purchase completes a purchase
refund receives a refund
remove_from_cart removes items from their shopping cart
select_item selects an item from a list of items or offerings
select_promotion selects a promotion
view_cart views their shopping cart
view_item views an item
view_item_list views a list of items or offerings
view_promotion views a promotion on your website or app

For games

We recommend these events for games properties. Sending these events populates the games reports.

Event Trigger when a user...
earn_virtual_currency earns virtual currency (coins, gems, tokens, etc.)
join_group joins a group
level_end completes a level in a game
level_start starts a new level in a game
level_up levels-up in the game
post_score posts their score
select_content selects content
spend_virtual_currency spends virtual currency (coins, gems, tokens, etc.)
tutorial_begin begins a tutorial during an on-boarding process
tutorial_complete completes a tutorial during an on-boarding process
unlock_achievement unlocks an achievement

Verify your events

Monitor recommended events after setup using the DebugView tool. You can also view the Realtime report to see events coming in from real users as the events are triggered.

Event recommendations in Analytics

The Events report provides recommendations on events to collect based on the data you already collect or the app category in the Google Play Store or iOS App Store (e.g., ecommerce, travel). Three recommendations appear at the top of the Events table by default.

  • To see more recommendations, click Show All.
  • To display the code snippet to collect an event, click the row for the event.
  • To dismiss a recommendation, hover over the event name and then click Delete.

 

Considerations for updating SDKs to Android 17.2.5 (or later) and/or iOS: 16.20.0 (or later)

If you used prior versions of either SDK and are planning to upgrade to Android 17.2.5 (or later) and/or iOS 16.20.0 (or later), you should consider the following:

  • Upon upgrade and from that point forward, you will only be able to access item data within the repeated items array; item data will no longer be available in standard event parameters as it has been prior to these SDK versions.
  • This change was made to support multiple-product analysis.
  • You may need to adjust your references to item/product data as a result.

There is a BigQuery schema format change during this upgrade. Item/product data will begin to appear in a repeated field, enabling analysis of multiple products within a single event. You should take care to adjust any query that references item/product data fields during this upgrade

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