The Cross Device reports give you the tools you need to organize data across multiple devices into a cohesive analysis, so you get a better idea of how seemingly unrelated touch points, sessions, and interactions are connected.
For example, you might discover that one segment of users searches on a mobile device and purchases on a tablet within the same day, while another segment clicks an ad on a mobile device, browses your site on a desktop the next day, and returns to make a purchase on a tablet a week later.
The Cross Device reports help you connect data about devices and activities from different sessions so you can get a better understanding of your users and what they do at each step of the conversion process - from initial contact to long-term retention.
Access the Cross Device reports
You can find the Cross Device reports in the Audience section of a reporting view. Learn about each of the Cross Device reports: