Reports

[GA4] Send reports by email

Send standard and custom reports by email instantly

As an administrator, you can send standard and custom reports by email instantly, enabling team members to receive immediate analytics updates. The emailed report includes data for the specified date range with any filters or comparisons applied to the report when the email is sent.

Note: You cannot send reports by email for the Realtime report or the Advertising reports.

This image shows the option for sending reports by email.

Send a report by email

  1. In Google Analytics, select Reports on the left.
  2. Open the report you want to send as an email.
  3. On the top right of the report, click Share this report > Send Email.
    Note: If you can't find Send Email in the menu, it may mean that you don't have permission to schedule a report. Only administrators can send reports by email.
  4. Complete the following fields to send the report:
    Field Description
    Report name

    Enter the name of the emailed report. The report name appears in the email body.

    Recipient list

    Select up to 50 email addresses to receive the email. You can type the email addresses to find them quickly. You can also include Google Marketing Platform groups in the recipient list.

    You can select any user who has access to the property. You can't select user groups. Users who are removed from the property are also removed from any recipient lists.

    If a user of your Analytics property has more than one email address associated with the property, and one of those email addresses is an @gmail.com address, the report will be sent to the Gmail address, regardless of which email address you use in the recipient list.

    Report format Choose the file format for the emailed report, either PDF or CSV. The report is sent as an attachment to the email.
    Language Choose the language of the report when it's emailed to the recipients.
  5. Click Send to send the email. You can only send it if you've included at least one recipient and selected a valid name.
You can also send emails with the “Schedule Email” option. Learn more about scheduling reports.

What happens next

The listed recipients will receive an email with a link to the report.

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