The Pages and screens report shows the pages on your website and screens on your app that people visit and engage with.
Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more
View the report
- Sign in to Google Analytics.
- From the left menu, select Reports
.
- On the left, click Engagement > Pages and screens.
As an Editor or Administrator, you can add the report if it isn't available in the left menu.
View data for one page or screen
To view data for one page or screen, you can apply a filter to the report or use the search bar above the report table. For example, if you want to view page URLs that start with "/store", you can search for the value using the search bar and press Enter.
Dimensions in the report
The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.
| Dimension | What it is | How it's populated |
|---|---|---|
| Content group | The content group (i.e., the categories of pages and screens you've defined) associated with a page or screen. | Content group derives from the content_group parameter. Learn more |
| Hostname | The subdomain and domain names of a URL that people visited on your website. For example, the hostname of 'www.example.com/contact.html' is 'www.example.com'. | This dimension is populated automatically. |
| Page path and screen class |
The page path from a website URL and screen class from a mobile app. |
Page path derives from the value after the domain. For example, if someone visits Screen class derives from the class name of the |
| Page title and screen class | The page title from a website and screen class from a mobile app. |
Page title derives from the Screen class derives from the class name of the |
| Page title and screen name | The page title from a website and screen name from a mobile app. |
Page title derives from the Screen name derives from the name you set for a screen using Firebase. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Average engagement time |
The average time that your website was in focus in a user's browser or an app was in the foreground of a user's device. Average engagement time = Total user engagement durations / Number of active users |
This metric is populated automatically. |
| Conversions | The number of times users triggered a conversion event. | Populate this metric by marking an event as a conversion. |
| Event count | The number of times users triggered an event. | This metric is populated automatically. |
| Total revenue | The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. | This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. |
| Views | The number of mobile app screens or web pages your users saw. Repeated views of a single screen or page are counted. | This metric is populated automatically. |
| Views per user | The average number of mobile app screens or web pages viewed per user. | This metric is populated automatically. |
| Users | The number of distinct users who visited your website or app. | This metric is populated automatically. |
Adjust the date range
The report shows data for the last 28 days by default. You can adjust the date range using the drop-down menu in the top right of the report. Learn more
See what users do next
The path exploration helps you identify the actions users take after visiting a page or screen to figure out the impact of the page or screen on conversions and revenue. When you create the exploration, you select the page or screen as your starting point. Analytics will then show you the top 5 pages or screens that your users viewed after that page or screen. Learn more
Add the Pages and screens report
As an Administrator or Editor, you can add the Pages and screens report if it is not available on the left.
To add the report:
- Click Library on the bottom left.
- In the Reports section, click Create new report > Create detail report.
- Click Pages and screens.
- Click Save.
- Enter the report name "Pages and screens" and click Save.
- Return to Library.
- In the Collections section, click Edit collection for the report collection you want to add the report to.
- Drag the report from the Drag reports to create collection column on the right and drop it in a topic on the left.
- Click Save > Save changes to current collection.