This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Landing page report

Examine the effectiveness of the first pages people land on when they visit your website

A landing page is the first page someone lands on when they visit your website. For example, if someone clicks an advertisement that goes to a clothing page on your website, then the landing page is the clothing page that the user landed on.

The Landing page report shows you the first pages that visitors landed on when they visited your website compared to the following metrics:

  • Average engagement time per session
  • Active users
  • Conversions
  • New users
  • Sessions
  • Total revenue

Before you begin

Once you set up the measurement code for Google Analytics on your website, you will begin to see the pages that people land on.

Access the report

The report appears by default in Life cycle > Engagement. You can also add the report if you don't see it on the left.

A screenshot of the Landing page report

Use the report

Adjust the date range

You can adjust the date range using the drop-down menu on the top right of the report. Adjusting the date range on one report changes the date range on other reports.

Add a filter or comparison (optional)

The report shows data for all users. Using the options at the top of the report:

  • Click Add filter to see data for a subset of users. Learn more
  • Click Add comparison to see a side-by-side comparison of data. Learn more

Select the dimension to report on

The entire report shows data broken down by the primary dimension. Use the drop-down menu in the top left of the table to change the primary dimension to change how the data in the report is broken down.

Customize the report

If you are an Editor (or above), you can change the dimensions and metrics that are available in the report, change the visualizations that appear above the table, save a filter to the report for everyone with access to the report, and create summary cards for the overview report. Learn more

Share, download, or export the report

If you are a Viewer (or above), you can click Share this report in the top right of the report to share, download, or export the data that is currently shown in the report. Google Analytics exports up to 5k rows when you download a report as a CSV.

Frequently asked questions

Is the information in the report session-scoped or user-scoped?

The Landing page report shows you session-scoped dimensions, meaning that Google measures when the same user who visits your website twice does so through two different landing pages. For example, if someone lands on page A in one session and then lands on page B in another session, then page A and B each have a visit.

How do I see what customers do after they visit a landing page?

Path explorations help you identify the actions users take after they visit a landing page. When you create the exploration, you choose the landing page as your starting point. Analytics will then show you the top 5 pages that your users viewed after landing on that page.

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