The In-app purchases report shows information about the in-app purchases in your app.
Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more
View the report
- Sign in to Google Analytics.
- From the left menu, select Reports
.
- On the left, click Monetization > In-app purchases.
As an Editor or Administrator, you can add the report if it isn't available in the left menu.
Where the data comes from
To see in-app purchase data for Android apps, link Analytics to Google Play.
Google Analytics populates the report with in-app purchase data from the in_app_purchase events, which includes initial subscriptions processed by the Apple App Store or Google Play Store. The event is triggered only by versions of your app that include the Google Analytics for Firebase SDK.
Dimensions in the report
The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.
| Dimension | What it is | How it's populated |
|---|---|---|
| Product ID | The product code for an in-app purchase in your app. | This metric is populated automatically when you integrate your app with Google Analytics. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Average purchase revenue |
The average purchase revenue over the specified time period. Purchase revenue is the sum of revenue from purchases made on your website or app. Purchase revenue = purchases + in-app purchases + subscriptions - refund |
This metric is populated automatically when you integrate your app with Google Analytics. |
| Quantity | The number of units purchased. | This metric is populated automatically when you integrate your app with Google Analytics. |
| Purchase revenue |
The sum of revenue from purchases made on your website or app. Purchase revenue = purchases + in-app purchases + subscriptions - refund |
This metric is populated automatically when you integrate your app with Google Analytics. |
Adjust the date range
The report shows data for the last 28 days by default. You can adjust the date range using the drop-down menu in the top right of the report. Learn more