[GA4] In-app purchases report

The In-app purchases report is a pre-made detail report that shows information about the purchases made through your app. You can use this information, for example, to measure the revenue associated with different in-app purchases in your app.

Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more

View the report

1. Sign in to Google Analytics.
2. From the left menu, select Reports .
3. On the left, click Monetization > In-app purchases.

Note: If you can't find the report, it may have been removed or isn't in your default view. Editors (and above) can add it back to the left navigation. Learn more about how to add the report.

Where the data comes from

To see in-app purchase data for Android apps, integrate with Google Play.

Google Analytics populates the report with in-app purchase data from the in_app_purchase events, which includes initial subscriptions processed by the Apple App Store or Google Play Store. The event is triggered only by versions of your app that include the Google Analytics for Firebase SDK.

Data availability

• Data ingestion in Analytics starts when you create the Play link.
• Data ingestion stops:
  • If you unpublish or remove the app from Play.
  • If you unlink your Analytics app data stream from your Play app.
  • If you move the Play app to a different Play developer account.

Links to Play created in Analytics are independent from, and not affected by:

• Existing links between Google Analytics 4 properties and Firebase projects.
• Changes to links between Play developer accounts and Firebase apps.

Dimensions in the report

The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.

Dimension	What it is	How it's populated
Product ID	The product code for an in-app purchase in your app.	This dimension is populated automatically when you integrate your app with Google Analytics.

Metrics in the report

The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.

Metric	What it is	How it's populated
Average purchase revenue	The average purchase revenue over the specified time period. Purchase revenue is the sum of revenue from purchases made on your website or app. Purchase revenue = purchases + in-app purchases + subscriptions - refund	This metric is populated automatically when you integrate your app with Google Analytics.
Quantity	The number of units purchased.	This metric is populated automatically when you integrate your app with Google Analytics.
Purchase revenue	The sum of revenue from purchases made on your website or app. Purchase revenue = purchases + in-app purchases + subscriptions - refund	This metric is populated automatically when you integrate your app with Google Analytics.