[UA→GA4] About this key event migration guide [Legacy]

Replicate your UA goals and key events in Google Analytics 4
You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

This guide has three main sections: "GA4 key event essentials", "Map goals to GA4 key events", and "Key events use cases by marketing objective".

GA4 conversion essentials

Map goals to GA4 key events

Learn how to replicate the most common Universal Analytics goals as key events in Google Analytics 4.

Use the goals migration tool to automatically replicate most event and destination goals from your Universal Analytics property in your new Google Analytics 4 property.  

Key event use cases by marketing objective

Explore key event measurement approaches specific to your business.

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