[UA→GA4] About this conversion migration guide

This guide has three main sections: "GA4 conversion essentials", "Map goals to GA4 conversions", and "Conversion use cases by marketing objective".

GA4 conversion essentials

• Conversions in GA4
• Migrate ecommerce data collection from UA to GA4
• Macro / micro conversions & funnels
• Validate migrated conversions
• Bid on GA4 conversions in Google Ads

Map goals to GA4 conversions

Learn how to replicate the most common Universal Analytics goals as conversions in Google Analytics 4.

Use the goals migration tool to automatically replicate most event and destination goals from your Universal Analytics property in your new Google Analytics 4 property.  

• Goals from multiple views
• Destination goals
• Event goals
• Engagement goals

Conversion use cases by marketing objective

Explore conversion measurement approaches specific to your business.

• Measure lead generation
• Grow online sales
• Grow offline sales
• Build awareness and engagement
• Drive mobile app and mobile web growth