[UA→GA4] About this conversion migration guide

Replicate your UA goals and conversions in Google Analytics 4

This guide has three main sections: "GA4 conversion essentials", "Map goals to GA4 conversions", and "Conversion use cases by marketing objective".

GA4 conversion essentials

Map goals to GA4 conversions

Learn how to replicate the most common Universal Analytics goals as conversions in Google Analytics 4.

Use the goals migration tool to automatically replicate most event and destination goals from your Universal Analytics property in your new Google Analytics 4 property.  

Conversion use cases by marketing objective

Explore conversion measurement approaches specific to your business.

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