[UA→GA4] About this key event migration guide [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

This guide has three main sections: "GA4 key event essentials", "Map goals to GA4 key events", and "Key events use cases by marketing objective".

GA4 conversion essentials

• [UA→GA4]Key events in Google Analytics 4
• Migrate ecommerce data collection from UA to GA4
• [UA→GA4]Macro / micro key events & funnels
• [UA→GA4]Validate migrated key events
• [UA→GA4]Bid on GA4 key events in Google Ads

Map goals to GA4 key events

Learn how to replicate the most common Universal Analytics goals as key events in Google Analytics 4.

Use the goals migration tool to automatically replicate most event and destination goals from your Universal Analytics property in your new Google Analytics 4 property.  

• Goals from multiple views
• Destination goals
• Event goals
• Engagement goals

Key event use cases by marketing objective

Explore key event measurement approaches specific to your business.

• Measure lead generation
• Grow online sales
• Grow offline sales
• Build awareness and engagement
• Drive mobile app and mobile web growth