This guide has three main sections: "GA4 conversion essentials", "Map goals to GA4 conversions", and "Conversion use cases by marketing objective".
GA4 conversion essentials
- Conversions in GA4
- Migrate ecommerce data collection from UA to GA4
- Macro / micro conversions & funnels
- Validate migrated conversions
- Bid on GA4 conversions in Google Ads
Map goals to GA4 conversions
Learn how to replicate the most common Universal Analytics goals as conversions in Google Analytics 4.
Conversion use cases by marketing objective
Explore conversion measurement approaches specific to your business.