Conversions

Set up and edit Goals

Goals let you measure how often users take or complete specific actions.

Find the setup flow

Goals are set at the view level. To find a view, click Admin, then select an account, property, and a view. Click Goals, then Create a Goal.

Follow the step by step flow in your account to set up a Goal. As you complete each step, click Next step to save and move on. Click Save Goal to finish. To quit the process without saving, click Cancel.

Choosing a template or a custom Goal

Choose a Template to see setup suggestions. These templates are designed to help you set actionable Goals that meet standard business objectives. You can edit any template field before saving a Goal.

Choose custom to complete the setup process without any suggestions.

The Goal categories (Revenue, Acquisition, Inquiry, Engagement) are the larger business objectives that motivate the Goal templates. Use them as an organization tool to help you think about the purpose of your Goals. Try to create at least one Goal for each category to get a better understanding of how users interact with your content. These categories don’t affect any data or your reports.

Don't see any templates? Goal templates are tailored to meet the needs of businesses within specific industries (automotive, entertainment, etc.). Templates are disabled if you haven't selected an industry within your account. To get templates that are relevant to your business, edit your property, select an Industry Category, and save your changes.

Goal type

There are four Goal types, each used for a different kind of action you can measure as a Goal. If you use a template, the best fit will be suggested for you. If you set up a custom Goal, select the type that best fits the action you need to track. There are additional considerations for Destination and Event Goals.

Destination Goals

Specify the match type as Equals to, Begins with, or Regular expression. Learn more about how to use regular expressions.

When setting up a Funnel, use a page name or an app screen name string as the Funnel step, like in the Destination field.

Event Goals

You must first set up at least one Event to use this kind of Goal. Learn more about Event tracking and the Event components.

The Goal Value for an Event Goal require special consideration during set up. Consult the section on Goal Value (below) for details.

Goal Value

Assign the monetary amount for a Goal Value during the setup process. For more information and an example, read Goal Value. There are special considerations when setting up an Event Goal or a Goal that involves Ecommerce tracking.

Event Goals

You can set the Goal Value for an Event type Goal in one of two ways:

  • Use the Event value as the Goal Value. This will be whatever is defined in your Event tracking code as the value. Depending on your setup, this might not be a monetary amount. If you haven’t defined an Event value, the Goal Value will be empty. Change the Goal Value option to YES in the setup for this configuration.
  • Use a Goal Value. This works like setting a Value for other types of Goals. Keep the Goal Value option to NO in the setup for this configuration, and manually set the value.
Using Goals with Ecommerce tracking

If you’re tracking a transaction or purchase with the Ecommerce tracking code, leave the Goal Value blank. The actual value of the transaction will appear in the Revenue metric (not the Goal Value metric), and will come from the Ecommerce tracking code in your shopping cart.

Verify

When you finish the last step, click Verify to test your Goal setup. This test is based on data in your account, and not actual conversion data. It is not a projection of how well your Goal will perform.

Edit

As you walk through the process, click Edit to revise a previous step before creating a new Goal. To edit an existing Goal, click the Goal name and follow the step by step flow again.

Recording status

As soon as you create a Goal, it starts recording data. You can pause a Goal by changing the Recording status to OFF. No data is recorded for a Goal when turned off, but you can resume recording anytime by turning it back ON. You can't retrive data during the time a Goal is OFF.

Limits

Goals are limited to 20 per reporting view. To track more than 20 Goals, create an additional view for that account property, or edit an existing Goal you don’t need anymore.

You must set up Goals in your Google Analytics account before data appears in your Goal reports and any other report that provide data on Goals and Goal Conversions.

Goals can't be deleted, but you can turn a Goal off. No data is recorded when a Goal is off.