This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.


The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data.

In order to use certain features in Analytics, you must have the appropriate permission. There are 4 roles:

  • Administrator
  • Editor
  • Analyst
  • Viewer

Each role can be granted at one or more levels: account, property or view.

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