Troubleshoot discrepancies in goals, transactions, and Google Ads conversions

This troubleshooter will help you identify and solve issues with discrepancies in goals, transactions, and Google Ads conversions in Google Analytics and Google Ads.

Please select your issueDiscrepancies between goals/transactions in Acquisition > Google Ads reports and the same goals / transactions imported to Google AdsDiscrepancies between goals/transactions in Acquisition > Google Ads reports and Google Ads conversion-tracking resultsDiscrepancies between goals/transactions in Acquisition > Google Ads reports and Goals Overview / Ecommerce Overview reports

Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > Google Ads reports?YesNo

Which of the following best describes your issue?Fewer goals/transactions in Google Ads than in AnalyticsNo goals/transactions in Google Ads, but they appear in AnalyticsMore goals/transactions in Google Ads than in Analytics

Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > Google Ads reports?YesNo

Are you tracking exactly the same page/action (e.g., click or purchase) with Analytics and Google Ads?YesNo

Do you have large differences between the users' initial sessions and sessions with conversions? (Check the Conversions > Multi-Channel Funnels > Time Lag report, with "Google Ads" toggle on for insights)YesNo

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