This article is about Universal Analytics (UA) properties. Starting July 1, 2023, standard UA properties stopped processing data (July 1, 2024 for UA 360 properties). Migrate to Google Analytics 4, and then refer to the Google Analytics 4 properties section of this help center.

Troubleshoot discrepancies in goals, transactions, and Google Ads conversions

This troubleshooter will help you identify and solve issues with discrepancies in goals, transactions, and Google Ads conversions in Google Analytics and Google Ads.

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