This troubleshooter will help you identify and solve issues with discrepancies in goals, transactions, and Google Ads conversions in Google Analytics and Google Ads.

Please select your issueDiscrepancies between goals/transactions in Acquisition > Google Ads reports and the same goals / transactions imported to Google AdsDiscrepancies between goals/transactions in Acquisition > Google Ads reports and Google Ads conversion-tracking resultsDiscrepancies between goals/transactions in Acquisition > Google Ads reports and Goals Overview / Ecommerce Overview reports

Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > Google Ads reports?YesNo

Which of the following best describes your issue?Fewer goals/transactions in Google Ads than in AnalyticsNo goals/transactions in Google Ads, but they appear in AnalyticsMore goals/transactions in Google Ads than in Analytics

Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > Google Ads reports?YesNo

Are you tracking exactly the same page/action (e.g., click or purchase) with Analytics and Google Ads?YesNo

Do you have large differences between the users' initial sessions and sessions with conversions? (Check the Conversions > Multi-Channel Funnels > Time Lag report, with "Google Ads" toggle on for insights)YesNo

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