Troubleshoot discrepancies in goals, transactions, and AdWords conversions

This troubleshooter will help you identify and solve issues with discrepancies in goals, transactions, and AdWords conversions in Google Analtyics and Google Adwords.

Please select your issueDiscrepancies between goals/transactions in Acquisition > AdWords reports and the same goals / transactions imported to AdWordsDiscrepancies between goals/transactions in Acquisition > AdWords reports and AdWords conversion-tracking resultsDiscrepancies between goals/transactions in Acquisition > AdWords reports and Goals Overview / Ecommerce Overview reports

Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > AdWords reports?YesNo

Which of the following best describes your issue?Fewer goals/transactions in AdWords than in AnalyticsNo goals/transactions in AdWords, but they appear in AnalyticsMore goals/transactions in AdWords than in Analytics

Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > AdWords reports?YesNo

Are you tracking exactly the same page/action (e.g., click or purchase) with Analytics and AdWords?YesNo

Do you have large differences between the users' initial sessions and sessions with conversions? (Check the Conversions > Multi-Channel Funnels > Time Lag report, with "AdWords" toggle on for insights)YesNo