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Dynamic display ad requirements

Dynamic display ads show personalized content to customers from a feed you control. Ads show the new products, services, or promotions you update on your feed. Dynamic display ads are subject to the standard AdWords policies and the requirements below.

Feed image format

The following is not allowed:

Feed images in an unsupported format

Note: Images are only allowed in PNG, JPG, JPEG, or GIF format

Learn how to fix a disapproved ad or extension. If you can’t convert the image to meet this requirement, upload a different image that complies with the policy. For best results, save images in RGB color code with an ICC profile attached.

Feed image file size

The following is not allowed:

Feed images that are larger than 11.4 MB

Feed images with more than 6 million pixels

Learn how to fix a disapproved ad or extension. If you can’t edit the image to meet this requirement, upload a different image that complies with the policy. For best results, size your images to 300px by 300px at 72 dpi.

Unavailable feed image

The following is not allowed:

Images in a feed that are missing, blocked by permissions, or otherwise inaccessible

Images that can’t be retrieved because of problems with the website’s SSL certificate

Troubleshooter: Unavailable feed image
  1. Read the policy above to learn what we don't allow. Check your hosting server to make sure the images are not blocked and that the server isn’t taking too long to serve them.
  2. Host the image in an accessible location. Open permissions to allow the image to be used by your feed. Check your SSL certificate with an online tool, or switch to URLs that don't use your website's SSL certificate. If your server can’t respond in a reasonable amount of time, move your content to a new server that can handle requests for images.
If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Unacceptable address format

The following is not allowed:

Addresses that are not formatted correctly

Troubleshooter: Unacceptable address format
  1. Read the policy above to learn what we don't allow. Review the addresses in your feed to look for formatting errors.
  2. Edit the addresses in your feed. Make sure that addresses are formatted in one of the following approved methods:

    • City, state code, country
    • Full address with zip code
    • Latitude-longitude in the DDD format

    Use commas to separate your address. See the specs for cities, regions, and countries.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Related policies and common disapprovals

The following AdWords policies are especially relevant to dynamic display ads and are often associated with disapprovals. Learn about what happens if you violate our policies.

Adult content

To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Dynamic display ads ads can’t contain any adult-oriented content.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.

Trademarks

Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademark policy for more information.
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