Outstream video ad format: definition

AdWords outstream video ads expand your ad reach across the web while giving users the ability to choose how they interact with the ad. 

Outstream ads:

  • Increase brand awareness. In-page, or “native” placement helps get more eyes on these ads, and more users considering your brand.
  • Mobile-only. Designed for mobile and tablet behaviour, so users can easily tap to unmute, scroll past, or click through.
  • Great value. You’re charged for outstream ads based on viewable cost-per-thousand-impressions (vCPM), so you’ll only be charged when someone sees your video play for two seconds or longer. 
  • Easy to manage. Create your campaign, enter targeting, select your video, add a logo with two lines of text, and you’re ready to go. 

You can create outstream ads in AdWords using the “Video” campaign type. 

How you're charged

With outstream ads, you pay per one thousand viewable impressions of your video ad (vCPM). An ad counts as “viewable” when 50% of the ad screen space is visible for two seconds or more. 

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