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Data Discrepancies

Large data discrepancies can sometimes arise between AdWords reporting, other platforms or your internal reporting. These discrepancies can be caused by a variety of factors.

The following is a list of possible factors:

Note: AdWords only reports conversions if there are AdWords interactions (e.g. clicks) from the same AdWords account. If you use a tool other than AdWords it may be reporting conversions from all AdWords clicks across your accounts, or attributing those conversions to other platforms.

Additional resources:

Comparing Analytics and AdWords conversion metrics

Conversion data in Attribution reports vs. Campaigns tab

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