Search
Clear search
Close search
Google apps
Main menu
true

Data Discrepancies

Large data discrepancies can sometimes arise between AdWords reporting, other platforms or your internal reporting. These discrepancies can be caused by a variety of factors.

The following is a list of possible factors:

Note: AdWords only reports conversions if there are AdWords interactions (e.g. clicks) from the same AdWords account. If you use a tool other than AdWords it may be reporting conversions from all AdWords clicks across your accounts, or attributing those conversions to other platforms.

Additional resources:

Comparing Analytics and AdWords conversion metrics

Conversion data in Attribution reports vs. Campaigns tab

Was this article helpful?
How can we improve it?
Reach more customers with an online ad

With AdWords, you can run ads on Google to stand out on local searches. Only pay when your ad is clicked. [Learn more]

Sign Up for AdWords