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About Display Network campaigns in the new AdWords experience

This article only applies to the new AdWords experience. Determine which AdWords experience you’re using.

Display Network campaigns are now available in the new AdWords experience for select advertisers. Explore the streamlined design and take advantage of updated features to manage your campaigns. We're working hard to design the best Display advertising experience yet, and you can make an impact by sharing your feedback with us.

This article explains the benefits of Display Network campaigns in the new AdWords experience and defines which features are available so far.


  • Simpler, more intuitive workflows help you accomplish tasks quickly.
  • Relevant business insights are easier to uncover.
  • Display campaign creation and management that's simpler than ever.
  • The same AdWords performance you're used to, so your campaigns continue to run the same way you're familiar with.
  • You can always switch back to the previous version of AdWords if you need to.

Create a new Display Network campaign

  1. Sign in to AdWords.
  2. From the page menu on the left, click Campaigns.
  3. Click the plus button , then select New campaign
  4. For "Campaign type," select Display Network.
  5. Set your campaign settings.
  6. Create an ad group.
  7. Create ads (optional).
  8. Click Save and continue.

Available features

These are the key features currently available for Display Network campaigns in the new AdWords. We’ll update this page as new features are added.  For a full list of AdWords features, see about the new AdWords experience.

Available features


(This is your account's home base, available exclusively in the new AdWords, where you'll find Google-generated performance insights.)

Campaign creation and management 
Ad creation and management (not all formats supported)
Location targeting (not all features available)
Ad scheduling
Demographic, placement, keyword, audience, and topic targeting
Campaign, ad group, and ad reports
Change history
Audience data source management
Audience list creation 
Device targeting
Site category exclusion options

Here are the primary features that aren't available yet for display campaigns in the new AdWords. Stay tuned.

Not yet available
Advanced editing, for example: automated rules, bulk uploads, scripts, report downloads
Manager accounts
Account set-up health dashboard
Dynamic ads
Gmail ads
Mobile app campaign subtypes (Universal app campaigns are available)

What’s different

Content exclusions

Content exclusion settings help you prevent your ads from showing alongside certain categories of websites, videos, and apps that may not fit your brand.

  • “Site category options” are now called “Content exclusions” in the new AdWords
  • These settings can be found under “Additional settings” when you create a new campaign, or you can edit them later in your “Campaign settings”

Audiences: Unifying interests and remarketing

We’ve made improvements to streamline targeting workflows across campaign types. Interest targeting and remarketing are unified in the new AdWords experience under the “Audiences” page. The “Audiences” page (similar to the “Interests & remarketing” tab in the previous AdWords experience) includes:

  • Affinity audiences, custom affinity audiences, and in-market audiences 
  • Remarketing and similar audiences 

Audience manager

In the new Audience manager, you'll be able to see the data sources available for your AdWords tag-based remarketing lists and YouTube remarketing lists. We’ll help you setup and troubleshoot your tag-based data sources using activity metrics. You can create remarketing lists for website visitors (including rule-based lists) and YouTube user lists in this new centralized place for audience targeting. 

In the audience lists table, you can sort, group, and filter your lists. You can see details like which lists are currently being used and when they were created. This helps you get a better idea of your remarketing list statuses at a glance. 


When creating a new campaign, you’ll see ad group targeting options in 2 categories:

  • People (recommended): Target using audiences, remarketing, and demographics.
  • Content (optional): Target using content keywords, topics, and managed placements.

To edit targeting for existing campaigns, use the plus button  on the targeting method’s page. You can also use the “Edit all targeting” feature to see all your ad group targeting options in one place.

Targeting and observations

To help clarify targeting options, we’ve made changes to some targeting setting names in the new AdWords experience.

  • “Target and Bid” is now called “Targeting” 
  • “Bid only” is now called “Observations”

Learn about targeting and observations

Send us feedback

We want to hear about what's working for you in the new AdWords and what could be improved. To share your thoughts, click the help icon  in the upper right-hand side of your account, then click Leave feedback.

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