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Use a feed to target Dynamic Search Ads

Use a page feed to specify precisely which URLs to use with your Dynamic Search Ads (DSA). When you provide a page feed of your products and their landing pages, it helps AdWords to determine when to show your ads and where to direct people on your website. We recommend that you add custom labels to the URLs in your page feed to categorise and organise the targets for your Dynamic Search Ads.

If you use many targeting sources for your Dynamic Search Ads, this article explains how to save time by adding and uploading them with a page feed. If you'd rather add just a few targets, create targets for Dynamic Search Ads.

Before you start

Download the page feed data template (recommended) or create your own spreadsheet with at least 2 columns:

  • Page URL – This is the web page that you want to target. Enter one URL per row. Don’t use URLs with added tracking parameters. Learn how to Set up tracking for Dynamic Search Ads
  • Custom label: This label will help you target ads within your page feed and adjust your bid per label. Enter one or more labels per row separated with a semicolon (;). For example, you can create custom labels for popular hotels based on their star rating. Each 4-star rated hotel can be labelled "FOUR_STAR; "POPULAR_DESTINATION"; and so on.

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