Similar segments targeting allows you to show ads to people who share characteristics with people on your existing remarketing lists. This article explains how to add this type of targeting to your campaigns.
Before you begin
Similar segment targeting is available for the Display Network, the Search Network, YouTube, Gmail, and App. To learn more about where these lists come from, read about similar segments on the Display Network and about similar segments for Search.
Instructions
For all campaigns:
- In your Google Ads account, click the Campaigns icon
.
- Click the Audiences, keywords, and content drop down in the section menu.
- Click Audiences
- Click the pencil icon
.
- The "Edit audiences" section will appear. In that section, click Select an ad group or the pencil icon
- In the "All audiences" box, click Remarketing and similar segments and then on the type of your list. Browse and select the lists you wish to target.
- You can expand similar segment sections to make this easier.
- Click Save.
.Setting an audience bid or bid adjustment
You can get higher return on investment and increase the chances to show your ads to the likeliest buyers by using smart bidding: tCPA or tROAS. Keep in mind that target ROAS is available only for Search, Display, and Shopping campaigns. Learn more about Smart Bidding
Note: You can also use similar segments for dynamic prospecting.
