AdWords: Definition

Google AdWords is Google's online advertising programme. Through AdWords, you can create online ads to reach people at the exact moment when they're interested in the products and services that you offer.

  • Google AdWords is a product that you can use to promote your business, help sell products or services, raise awareness and increase traffic to your website.
  • AdWords accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings and budget.
  • There's no minimum spending commitment, and you set and control your own budget. You choose where your AdWords ad appears, set a budget that's comfortable for you and easily measure the impact of your ad.

More about Google AdWords
How to get started with AdWords
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