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Conversion tracking: definition

A free tool in your account that can help measure how clicks on your ads lead to meaningful actions such as sales or leads.

Use conversion tracking to measure your AdWords results

  • A conversion occurs when an ad click or other interaction with your ad leads directly to behaviour that's valuable to you, such as a purchase, newsletter sign-up, phone call or download.
  • It's important to track conversions because they can give you an insight into how the performance of your ads relates directly to the success of your business. Conversion tracking can also help identify which ads and keywords are most successful for your business.
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