Calculate your return on investment
To calculate the value of your AdWords campaigns, you need to set up conversion tracking.
A conversion is when a customer clicks your ad and takes a specific action that you deem valuable, such as purchasing your product, filling out a contact form, or making a phone call. Conversion tracking measures these events.
This guide walks you through best practices for calculating your return on investment once you’ve set up conversion tracking. Before you begin, set up conversion tracking.