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Create and manage reports from the Reports page

Reports help you view, organise and analyse your data. Reports allow you to place large amounts of data into multi-dimensional tables, charts and customisable dashboards so that you can visualise meaningful patterns and trends.

In this article, you’ll learn how to create and save reports, how to open your saved reports, and how to schedule reports to be emailed to you and others who have access to your account.


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Open a predefined report

To save you time, the Reports tab comes with a set of ready-made reports to answer specific questions about your data. These are called 'pre-defined reports'. They can be used as a starting point for a new custom report that you can edit, schedule and share.

To open a pre-defined report:

  1. Sign in to your AdWords account.
  2. Click on the Reports tab at the top of your account.
  3. Click the 'Pre-defined reports' drop-down menu in the top left of your screen, and click on a pre-defined report to open it.

Manage your reports

The Reports tab allows you easy access to your saved reports, including pre-defined reports that you’ve saved. Your reports are visible to everyone with access to your account. You have the option of seeing all reports, or only those reports that you created. Any of these reports can be edited, saved, scheduled and shared.

Saved reports that you haven’t accessed in over 18 months are automatically removed from your account. You can access a report by opening or downloading it, opening a dashboard that has the report, or clicking 'Create similar' for the report from the Reports tab.

Open a saved report

  1. Sign in to your AdWords account.
  2. Click the Reports tab to see a list of all reports for your account.
  3. Find the report that you’d like to view, and click the title to open it.


For now, reports that you’ve saved while downloading from pages other than the Report Editor won’t function the same way as the reports that you’ve created in the Report Editor. Some of these reports will open in the tab from which they were downloaded, while others will be available for download only.

Schedule and email a report

In the Reports tab, you can send a one-off email of your reports or schedule reports to be emailed to you and other people who have access to your account at specific intervals.

  1. Sign in to your AdWords account.
  2. Click on the Reports tab at the top of your account to see a list of your saved reports.
  3. Find the report that you’d like to view, and click on the value in the Schedule/Format column.
  4. In the drop-down form that appears, update the following settings:
    • Format: Choose to view your information in different formats (e.g. Excel or a .pdf file).
    • Send to: Email the report to yourself and others.
    • Frequency: Create an ongoing schedule to email the reports automatically.

  5. Click Save


You can also schedule a report from within the Report Editor by clicking the (calendar icon) icon above the shelf.


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