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Create an image ad

Use image ads to attract people’s attention with colour and pictures. This article explains how to create two types of image ads:

  • Uploaded image ads. Upload image ads after you create them outside of AdWords (supported file types: GIF, JPG, PNG and HTML5). 
  • Responsive and template image ads. Use templates to create image ads within AdWords.

Before you start

The simplest and most powerfully flexible image ad type is responsive ads for Display, which you can create in minutes using your own images, or free quality images from our library. For more specific instructions, go to Create a responsive ad for Display. You can also create dynamic responsive ads, to show images from your feed of marketing images.

Select the AdWords experience that you're using. Learn more

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