Create a website for your ads

  • When you advertise with Google AdWords, you’ll link your online ads to your own website.
  • If you don’t already have a website, you can create one for free using Google Sites.
  • If you don’t want to create a website, you can create and verify your local business with Google Places.

In order to advertise with Google AdWords, you need to have your own website to promote. Your online ads will link to this site, and you can use it as an opportunity to let customers know more about your business.

Create a website with Google Sites

Google Sites is a free online application that allows you to create a website in a few steps similar to how you’d edit a document. Customize the site to your liking, and even upload images that relate to your business or service. You can then use the URL of the website in your AdWords ads, so that potential customers are taken to that site when they click on your ad.

Here's how to create a new site:

  1. Visit
  2. Sign in with your Google Account. If you don't have one, click Sign up for Sites and follow the steps to create a Google Account.
  3. Click the Create new site button to get started.
  4. Name your website. Once you enter in a name, a URL will be automatically generated in the box below. (Note: When you create an AdWords account, you'll need to enter this URL in step #2.)
  5. Enter a short description of your site (this step is optional).
  6. Next to Share with, select the button for Everybody in the world can view this site, so that anyone can view your site.
  7. Select a site theme (site layout). To see more themes, click More themes...
  8. Click Create site.


When making a website for your business, consider what information is most useful to your customers. This often includes store hours, location, and product information. It's also helpful to use terms that customers might use to describe your business.

Get answers to your questions on the Google Sites help center.

Link your site to your AdWords ad

When you create a site using Google Sites, the system generates a URL in this type of format: As you proceed to create an AdWords account, you'll be asked to type in this URL. This URL is your destination URL, which is the URL address for the page in your website where you'd like people to be sent after they click your ad.

Learn about creating a text ad.

Create and verify a local business on Google

If you have a local business, Google Places allows you to to verify your business and advertise with AdWords Express, a separate product that offers online advertising without daily ad management. It takes minutes to create and verify your business, and it provides customers with your contact information, hours and more.

AdWords Express allows you to advertise your business on Google and Google Maps (including mobile devices). To get started, check the list of countries where AdWords Express is currently available. With AdWords Express, you’ll set up a monthly budget for your ad, and we'll determine what search phrases can trigger your ad based on the categories that you select. You'll only pay for the clicks that your ad actually receives.

Learn more about Google Places.

Learn more about advertising with AdWords Express.

Next steps

  • VIDEO: Once your site is up and running, we recommend watching this short, online course to get step-by-step instructions on how to set up an AdWords account.
  • To learn more about advertising with AdWords, read this overview.