Family status

A status given to all ads to indicate what audiences the ad and website are appropriate for. Ads that are "family safe", "non-family safe" and "adult" have different restrictions around when and where they can appear.

  • Whenever you create or edit an ad, Google reviews the ad to make sure that it complies with our advertising policies. When your ad is reviewed, it will be given a family status depending on the content of your ad and website.
  • The three family statuses are family safe, non-family safe and adult.
  • The family status given to your ad affects where your ad can show, including in which countries it can appear. For example, adult ads aren't shown at all in certain countries and, where they are shown, are limited to searches that are considered "adult" in nature. See the family status policy for more details.
  • Find your ad's approval status by looking at the "Status" column in the Ads tab of your Campaigns page. Ads that are family safe can be shown as Approved while other family statuses have the more specific labels Approved (adult) and Approved (non-family).

More about approval status
More about the ad approval process