Promotional code (coupon)

Also known as coupons or vouchers, a monetary credit that can be added to an advertiser's account once they meet any necessary criteria. Google or our partners will occasionally offer promotional codes to encourage new advertisers to get started with AdWords.

  • Most codes need to be applied within 14 days after you first create your AdWords account.
  • Google cannot accept or replace expired promotional codes.
  • Promotional codes work differently with different payment settings, such as automatic or manual payments.
  • In order to use most promotional codes, your account needs to meet certain criteria. The terms and conditions for each offer vary by promotion, so be sure to check the details in the promotional material.

Learn how to use promotional codes
See how to fix promotional code issues